Purpose: The purpose of this add is to demonstrate how red bull can give one a lot energy. If it can makes an old person ride a bike it would definitely make a younger person do wilder things.
Audience: The audience is really for everyone because they are trying to show how red-bull can make a person hyper. The picture is trying to say that if redbull can make an old person ride a bike why wouldn't it work on everybody else.
Genre: This ad compare to almost every other advertisement that redbull has put out because it definitely shows how redbull can make a person really active. They all have a picture were someone who would not be able to accomplish a certain thing is able to do it because redbull gives you the energy to do anything you want.
Tone: The picture of an old woman riding a bike on one wheel is eye catching because it is hard to believe that someone that old would be able to do something like that. Also, nowadays pictures have color so if a picture is black and gray then it will make someone wonder why it does not have color.
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